理財書籍零捌

ECONOMICS: PRINCIPLES AND TOOLS 4/E

博客來商業理財-經濟／趨勢分類熱門書籍

　　O’Sullivan/Sheffrin makes use of Active Learning Tools which get students involved in role-playing, help them apply concepts, and offer reinforcement of the material (tools include: Economic Experiments, Application Questions, and Test Your Understanding Questions). The text provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics–1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Principle of Voluntary Exchange, 5) The Real-Nominal Principle (distinguishing real from nominal magnitudes). It is available in a hardbound, Economics text, as well as, Micro and Macro splits.

FEATURES:

　　1.Shows students the logic of economic reasoning and demystifies the tools of economics by returning to these 5 principles repeatedly throughout the text.

　　2.Highlights the globalization of the world economy.

　　3.The treatment is renowned for its clarity. The Experiment in this chapter is also a superior example of driving the D&S concepts home for students.
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